Ilya Cunningham

branding | communications | marketing

Experience

Project Manager & Marketing Consultant

2018-Present

• Formulate recommendations for best strategies, products and software to achieve predetermined and measurable key performance indicators.
• Cross-functional role managing, planning, budgeting specific initiatives for clients using various project management and communication software i.e. Slack, Trello and Monday.
• Provide clear goals and timeline, coaching and guidance to team for overall success.
• Liaison between client, design, and development teams to ensure clear communication of objectives and project documentation.

Swatch Group U.S.

Marketing Manager U.S. and Caribbean

2015-2018

• Provide key strategic leadership in multi-faceted role. Responsibilities include managing communications, project planning / project design, knowledge management, and brand management functions.
• Instrumental in increasing first year revenues as a result of designing and creating tactics to generate new accounts.
• Conceptualized, planned, and implemented training programs for all retail associates along with sales and support tools for internal team.
• Developed brand plan and budget to increase sales, while expanding digital and social media advertising.
• Built and executed brand strategy, media planning and product launches, oversaw budgeting functions, and partnered with PR team to build influencer engagement, editorial coverage and events.

Perry Ellis International

Marketing Director

2013-2015

• Position with executive accountability for P & L, strategic planning, team and all marketing operational functions.
• Managed budgets with $100M+ in revenues. Provided analysis on value offers, promotional considerations, timeframe, market analysis, brand-building, and productivity improvement.
• Negotiated media purchases, including traditional, social, digital, out of home, and radio.
• Coordinated corporate / retail event planning logistics and developed social media content for Facebook, Twitter, and Instagram.

Perry Ellis International

Marketing Manager

2008-2013

• Oversaw in-store brand event planning and fashion show execution details and developed campaigns, including ADDY Award winning Reasons to Axist campaign.
• Orchestrated coordination of entire project lifecycle for all marketing communication development and implementation initiatives for several brand groups.
• Execution of variety of marketing tactics, from guerrilla marketing to museum exhibitions.
• Implemented communications plans and all creative strategies and coordinated all project logistics, from planning to final marketing plan execution.